About
I'm Anaïs. I sit beside founders at the top.
I work with founders who have built something real and are ready for it to grow past them. My job is to see what they can't from where they're standing, and to say it.
Why I do this work
The founders who grew fastest had someone honest beside them.
For years I've been in the room with six and seven figure founders, through launches, hires, legal scares and the calls nobody else could make. I've set the rules a UK franchise network runs on, and more than $20M in revenue has been managed through the businesses I've worked beside.
One pattern kept showing up. The founders who grew past their ceiling had someone at their level who would tell them the truth early, while it was still simple to fix.
Most founders at this level have brilliant people around them, and plenty of those friends run businesses just as big. Even so, a business built this closely around one person is hard for anyone else to fully see. Your friends know you. They don't live inside your numbers, your team and your decisions every week.
So the biggest calls still get made alone, from too close. That's the seat I take, as a strategic consultant and partner who knows the business as well as you do.
This is exactly what we needed.
What I believe
A few things you'll hear me say more than once.
- One thing at a time builds momentum. Ten changes at once feels productive and rarely moves anything. One change done properly opens up the next.
- Protection comes before polish. I'd rather your contracts, cash and reputation were secure than your brand looked finished.
- You don't have to stock everything. A business that tries to serve everyone ends up feeling like a supermarket. The clearest offers sell to the clearest person.
- I'd rather say it now. I'd hate for you to look back in two years and see the thing we could have caught today.
How I show up
I'm not here to nod along.
If something in your business isn't working, I'll tell you, and I'll tell you what I'd do about it. You'll get my honest read, my full attention and someone who is properly invested in whether this works for you.
I'm based in the UK and work with founders all over the world, with clients in the States, Canada, Dubai and across Europe.
I do always feel like we are like 10 steps ahead.
Off the clock
When I'm not deep in someone's numbers, you'll find me here.
Barre Pilates three times a week is the one appointment I never move. Yes, I'm a proud #pilatesprincess.
I'm dog mum to Sian, my beagle, and she is very much the CEO of our house.
Beagles have my whole heart, which is why I volunteer with Camp Beagle. They campaign for the beagles bred for laboratory testing here in the UK, and I give my time behind the scenes, setting up their Substack and moving their mailing list across so their message reaches more people. Using what I do every day for a cause I care about this much is my favourite kind of work.